A Basic Burn.....

After my recent post about the unfortunate introduction of Basic Economy fares by American, let's just say I was more than a little amused to scroll through Facebook today and come across this little gem of an add by Southwest:



Well played, my friends, well played.

This is a company that knows when it's about to get an influx of customers fleeing the competition.  That's not base speculation either, as United covertly stated when it rolled back Basic fares just this week. 

In all honesty, if you don't fly enough (or far enough) to need the perks of a big international network, at this point you're much better off flying Southwest, JetBlue, or Alaska domestically.  The prices are fair, and in many cases, the service is much better. 

Plus, they have a sense of humor.

~CruisingAltitude